General Settings

Store Profile

In this section, you must configure the information relating to your store.

Store name and web address

You must enter the name of your online store as well as the store location. Under location, you must enter the web address that your clients will use to access your store.

Compant Name and Email

You must enter in the official name of your company. If you dont have a registered company, specify the name of your store as well as the email address

Company Address

You can enter in either the physical address of your store or the address for your place of business.

Status of Your Online Store and Setup Wizard

In this section you will see the status of your store. This is alos where you can close your store for maintenance.

You can use the setup wizard to help you with the opening of your store. It will guide you step by step through the configuration of your online store.

Regional settings

Do you need to configure the currency you want to use? This is where you can do so. You can also configure  measurement units as well as languages supported by your store.


Catalog Settings

This allows you to choose if you wish to hide items that currently not in stock, the sorting order of your products and the display of the unitary price.

Checkout Settings

This allows you to configure the limitations of your clients shopping cart. Wether its to require a minimum dollar amount or displaying the shopping cart once a new item is added, you will be able to configures the options liked to the cart here.

“Compare to” Price

This option allows you to verify price information if you give a discount to your clients.

Order Comments

This section give you the ability to allow your clients to leave comments when they order something. This option can be optional or mandatory depending on what you chose.


Do you wish to sell downloadable items? This option allows you to determine the life span of a link and the number of times a client can make a download attempt.


This option acts as a wish list.

Order ID

This allows you to chose the ID for your nest order. If no sale has been made on your store, you can decide which number will be used for your first invoice. You can come back and change this number whenever you wish.

Do you know how to use cross sales in Alice? This functionality works the same way.


Add an option to sign up for your newsletters at the end of a purchase to help create a list of your clients that would like to receive promotional emails.

This allows you to create pages containing legal information relating to your online store.

Tracking and analytics

With the tools provided by Google Analytics and Pixel facebook, you can follow the traffic generated by your Ecwid store on different platforms.

Once you account has been created, it only takes a few clicks to link it with your Ecwid store.

Tax Section

In this section you must configure how taxes will be applied to purchases made by your customers

This you enabled the Automatic mode, taxes will be applied automatically based on your, and your client’s location.

If you choose the manual mode, you will need to manually configure the tax rate based on the destination of the product.

Mail Section / Email Notifications

Here you can set your default email preferences for your online store.

It’s easy! All you need to do is activate emails based on the actions that are taken on your online store.

It is also possible to modify the email format that is sent to your customers.

**Modification of emails should only be done by advanced users.

Client notifications

Admin Notifications

Mail settings


Invoice Section

The invoice section allows you to modify the look of your invoices. You can add your logo and modify the model of the invoice used. You must also enter the your tax numbers here.

**The modification of invoices is for advanced users

Customer Groups

Customer groups will allow you to categorise and group your customers. For example, you may want to offer rebates to specific client groups  or to certain members such as “VIP clients” or “Regular clients”.

As default, all customers are assigned to the general group.

Product Type

Product types are groups of products that share the same attributes.

Product types can be shown or hidden in the product information page that your clients see online.

Product filters

Product filters are an efficeint way of getting your clients from the reception page to the product page. With this you will help your client quickly and easily find the item they are looking for.

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